Monday, October 27, 2008

Which "M" is in?

America is all about the greenbacks. In fact, many countries we currently but heads with hate us for this very reason. When is the line crossed between greed, and good morals?

Supercross - and motocross at some point - do one thing for a very few amount of people. Make a lot of money. Just think how much gross money is raked in at one supercross.

Ill think for you.

50,000 tickets, average 50 a ticket - 2.4 million.
10,000 pit pass tickets, at 40 a ticket - 400,000

Now these numbers are both conservative, and made up. But they are realistic, and I bet a little low actually. After the T.V. rights are sold, each race easily brings in 3 million dollars gross.
What about series sponsors? I bet they cover the purse, if the rider entry fees do not. What, you didn't know? Yes, the pro's that make series sponsors/promoters tons of money still pay an entry fee.

So who gets the money? Well, I can't imagine the stadium costing more than a million to rent. The track builders might make 200 thousand a race, and maybe licensing fees are 100 thousand (if there are licensing fees at all).

That still leave over 1.5 million left over. Wow!

The problem our sport faces today is good exposure. With the T.V. packages lacking lately, meaning poor choice of broadcast times, often times the race broadcast a week later, and, as previous years have had, mundane coverage, potential onlookers have no real means to pick up the sport.

It's sad really, our sport has tons of potential. At this day and age, I propose EVERY race be archived to watch online, as soon as possible, hopefully no later than next day. The outdoors here in America have already done something similar with race highlights done privately by people who love the sport. Yes they make some money doing it, but they don't even touch the 1.5 million a race current promoters are making. They do it for the promotion and well being of motocross.

If you haven't seen already, the Australian Supercross series is doing just this.

http://www.superx.com.au/super-x-tv/

Very cool. I didn't even know Australia had racing like that! The tracks look great, the riders look great, and all said and done, that one website has opened my eyes to racing abroad just that little bit more.
I don't care who is on the track, racing it racing, fun to watch at any time.

Why is it the promoters in America will not provide a service like this? I bet they think it makes them more money to keep it all exclusive, but their money hinges on one thing. Viewers. The only way to get more viewers is to allow easy, exciting access to racing footage. Supercross highlights should make it on the web free of charge no later than the next day after a race.

It comes down to this, which "M" is in. Money, or Morals?
I hate to touch on the current situation in America, but even this relates. What's better, money today, or money over the long haul? If the supercross promoters continue their path, ultimately, the sport will run dry. I love racing, but lately have hated race coverage. If I were a potential viewer turning it on for the first time, I would quickly change the channel. The promoters need to realize that in order to make money year after year, they need to have some good morals, and promote the sport effectively.

They say the first step is the hardest, but come on, how hard is making a website to host video highlights of footage you already have?

Money and morals go hand in hand like it, or not.

1 comment:

Terry Frazier said...

You're on the right track DRock. I had very similar feelings after I watched the MXoN on MediaZone. I put together a post on The Right Broadcast Model for Motocross over at MuddyWatersMX.net. I even sent a copy of it to DC at MX Sports.

On the up side, I think DC gets it. I think we can expect more, but maybe not this year. Sadly, the outdoors doesn't generate nearly the $$ that the SX races do. The suits that foot the bills still want to see the TV trucks at the races to feel like they're getting the "right" exposure. And the TV guys aren't real big on full, free internet access.

I don't know what will happen to SX with the new Ringling Bros owners. And, sadly, I got a notice a couple of weeks ago that MediaZone is closing their MX video service next week.

I hope their will be advancements in this area soon.